Celebrate with the Wave Family!

This year, Wave^® Petunias and Wave^® Pansies reach an industry milestone celebrating 30 years as the brand gardeners trust. Let’s colour the world pink! Explore special promotional signage, video, and tools to participate in all the excitement.

Get Your Promo Package

In 1995, the Wave brand shook the gardening world. Let’s keep the party going with new ways to showcase Wave Petunias and Wave Pansies in retail stores around the world. NEW marketing materials are available to download, print on-demand, or special-order from packaging suppliers to celebrate in 2025. Videos for education and display, social posts for online engagement, POP and more – explore it all at our Retail Promo Page.

Explore Signage & Marketing

Help Shoppers Find Wave

Wave is pleased to announce its first-ever National Holiday in the United States. National Wave Day is May 3rd and shoppers can’t wait to purchase petunias and pansies to dress for the occasion. Help them find your store in North America by sharing your company location and information. Contact our Wave Brand Team to collaborate on more ideas to celebrate.

Add Your Business

Wave Petunias

Wave is the most-asked-for plant brand ever! Our consumer research shows that Wave has a 25% brand awareness in North America with garden consumers. They rave about Wave’s easy, spreading colour and unbeatable garden performance.

Choose Wave^® – our original, spreading Petunia for the garden or trailing baskets.
Tidal Wave^® creates a spreading bed of Petunias in any landscape.
Easy Wave^® and E3 Easy Wave™ are versatile for stunning mixes and lush baskets.
Shock Wave^® is packed with petite blooms for high-impact, colourful containers.

Browse All Wave

Browse All Tidal Wave

Browse All Easy Wave
and E3 Easy Wave

Browse All Shock Wave

Wave Pansies

These are the industry’s fastest-growing, longest-lasting, truly trailing pansies for Spring and Autumn. Wave Pansies offer amazing vigour and colour for cool season gardens.

Twice the spread … double the colour!
Extend your growing and selling seasons.
Superior overwintering hardiness – Cool wave is the earliest pansy to return in Spring.
Multitude of varieties for seasonal colour palates.

Browse All Cool Wave

Browse All Top Wave

Smarter scheduling with PanAmerican Seed

Your greenhouse temperatures and light levels are key factors in predicting that first open flower. To simplify the guesswork, and meet tight market shipping windows, PanAmerican Seed has partnered with university floriculture teams on a new Smart Scheduling Tool.

Smart Scheduling Tool

Culture & Guidelines

Wave Petunias

Download Wave Family Cold Sensitivity

Download Wave Family Vigour Worksheet

Download Wave Family Photoperiodic Light Chart

Download Wave Family Plug & Liner Production

Wave Pansies

Download Cool Wave Production Handbook (English)

Download Cool Wave Production Handbook (Español)

Download Cool Wave Production Handbook (Nippon)

Download Cool Wave Fall Production

Download Cool Wave Spring Production

Complete support

Harness the power of the Wave brand and experience the comprehensive sales support behind you, including national marketing campaigns to build consumer awareness.

Watch the Video

Promotional materials

Here’s your DIY guide to selling even more of the most popular flowering annual ever! Whether you’re a “one-man” grow-and-sell business or a large retailer with multiple outlets, our Wave promotional marketing resources include sales-building solutions you can put to use today and into the future.

DIY – Your Own Printer

Print POP from your own desktop, easily and quickly!

TIP: Fresh sells best! Reprint and hang new signs rather than use faded or wet POP.
TIP: Need a different size? Adjust your printer options to scale down the image to customize bench card sizes to fit your needs.